What Should I Share on My Business Facebook Page?
The art of posting content on your social media pages is a tricky one to master. You have to share enough content to be seen, but not so much that you’re demoted for spamming people. You have to share content that your users will find interesting, but it can’t all be your own content, because then you seem too self promotional. You can’t do a lot of advertising without a lot of other content in between, but you can’t let that other content overrule what you’re posting about yourself. What I’m hoping to do with this post is help you establish ground rules for what you should and shouldn’t post , how often you should post various types of content, and where you can find that content. Ideally, by the time we’re done here, you’ll have a template calendar you can fill in with content from various sources you’ve accumulated. A Calendar Framework The first thing to recognize is that what we’re going to create is an editorial calendar . This is very much like any sor...