“We’ve Removed Some Fake Likes” Warning on Facebook?
Recently, Facebook has started sending out notifications at the top of a page, visible only to the admin, when they remove fake likes from that page. This has set a number of webmasters on edge. Many believe that any loss of likes, real or fake, is a huge blow to their business. I’m going to take a moment to discuss why that’s not true, and why this is typically a good thing, no matter what percentage of your likes are removed. Why Authentic Likes Matter Well, for one thing, Facebook cares about the realism of their likes. If the site was overrun by fake likes, the fake like economy would crash. Where you might find one like valuable before, you might need a thousand likes for equivalent value. Pages with millions of followers would need trillions of likes on every post just to break even, and that hurts everyone. Okay, so that’s not really what happens. However, a like on a page is supposed to signify a person – a real person – who is interes...