How to Receive a Refund for a Facebook Ad Campaign ?
I’ve been looking into the Facebook ads payment process for a while now, and I’ve seen quite a bit of confusion over the billing schedule and the issues people encounter with charges, credits and refunds. Unfortunately, Facebook is really difficult to get a refund out of, and you have to prove beyond a shadow of a doubt that you were charged incorrectly in order for them to refund you. So let’s look at some situations, and whether or not you get a refund. An Ad With No Impressions I’ve seen this one come up in the forums before; someone sets an ad budget with their payment method of choice and they notice a charge on their account. They stop or cancel the ad, or maybe the ad runs and they just don’t get any impressions, due to targeting. They then ask Facebook for a refund of the money they spent. There’s no issue here, and no refund is needed. Facebook only charges you when an event actually happens. If you run an ad for two weeks but you get...