Are Facebook Ads a Poor Choice for Small Businesses ?
Facebook began as a simple way to engage friends and family with everyday musings and status updates. As the platform evolved, especially after becoming a publicly traded unit, advertising became one of its core uses. Naturally, big businesses have refined themselves on Facebook use, pouring thousands of dollars into advertising and constant posts. However, minor businesses need a way to advertise to their specific customer base with a sensible price. Facebook ads, and the inevitable business page, are not the best choices for minor companies trying to make their mark. There are several key issues that can make the ads and pages possibly difficult to manage. Ads Don’t Equal Instant Clicks As a recent study from Reuters was published, it showed that 80 percent of Facebook users did not click on ads or purchase those products. Although ads show up based on a user’s history of likes and hates, people were not tempted to click on the ads. However, users did say...