Could Your Facebook Ad Campaign Become A Disaster?
For businesses seeking exposure, paying for Facebook ads has become a popular option. The site has 1.2 billion users , after all, making it an ideal outlet for ad placement. But through a complicated turn of events, some business owners are finding that their ad campaigns are backfiring on them, prompting them to caution other advertisers. The Campaign Advertisers have been drawn in by Facebook’s offering of a “Suggested Post” or “Suggested Page” ad at an affordable rate. These ads are aimed specifically at earning likes for advertised pages, earning businesses an increased audience for their posts. At face value, it’s an advertising strategy that should work. In fact, many businesses have achieved additional likes from the exposure. Once someone has liked a business’s fan page, that person sees updates on newsfeeds, which could also prompt that person to share those posts with their own Facebook friends. It’s one of the p...