How to Run a Budget Facebook Ads Campaign ?
With the increasing cost of boosting posts and the lowering organic reach on Facebook, many marketers are shifting their focus more towards advertisements and Facebook’s PPC. The danger of PPC, of course, is the cost. It’s easy to nickel-and-dime yourself into far exceeding your returns. The way to keep your costs down is to put a lot of time and energy into planning. Determine Goals The first thing you need to do is determine your goals. Are you looking for new fans, new subscribers, traffic to your website, website conversions, app installs or something else? Different actions have different costs. Jon Loomer has a few price guidelines : Bringing in new Facebook fans is going to cost somewhere around $1 per fan, depending on a number of factors. The competition in your niche, the recognition of your brand and the keywords you target will all affect this. Bringing in new email newsletter sub...