Facebook Help

When you create a new Facebook ad, or you edit an old one, you’re taking a risk. That risk is the almighty Facebook gatekeeper. Every single ad that runs on the system needs to be reviewed by someone internally at Facebook. Ads must meet the advertising guidelines for approval before they can run. The problem is, Facebook’s advertising guidelines are  long and complex. Here are some excerpts: Ads must not contain   false, misleading, fraudulent, or deceptive   claims or content. You   may not use Facebook advertising data   for any purpose except on an aggregate and anonymous basis. Ads must   clearly represent the company , product, service, or brand that is being advertised. Ads and sponsored stories in the News Feed   may not include images comprised of more than 20% text . Here’s the thing: you and I have both seen ads that seemingly violate one or more of the advertising guidelines, an...

If you’re just launching a new Facebook page, for an event or a business, you’re going to have a lot of catching up to do. Other businesses are probably established in your niche. If they aren’t, and you’ve found a new niche to occupy, you need to act fast to assert your dominance. Either way, the result is the same; you need as many fans as possible as quickly as possible. Before we begin, there’s one thing you should pay attention to above all else; fan quality. Many older Facebook pages have an issue with low quality fans. Bad fans decrease organic reach, dilute your message and make it harder to succeed in general. If you start early, you can keep an eye on your fans and prune out any bad fans that follow you. This keeps your reach as high as possible just on the basis of your audience quality, plus it helps avoid skewing your Insights. Invite Email Contacts You probably have a mailing list. Import it using Facebook’s “build audience” button on your page dashboar...

Switching to the new Facebook Timeline will provide you and your business with a number of advantages that the old Timeline simply didn’t have. Along with a new look, the new Facebook Timeline is creating a bit of a stir among businesses that started with the ability to create something called a “Cover image.” The controversy comes in when trying to figure out what you can post on your Facebook page while still staying within the terms of service agreement. What is a Cover? A Facebook page’s Cover is a large banner-like image that appears at the very top of your Timeline. While this is a feature currently only available for people who switch over to the new Timeline, it will be a standard feature by December 21st. As far as dimension go for your Cover image, Facebook has stated that the minimum width is 720 pixels wide. The consensus amongst page owners already utilizing Cover images is that an 850 pixels wide by 315 pixels tall image will produce the best results. Wh...