How Long Will My Facebook Ad Be Pending Review?
When you create a new Facebook ad, or you edit an old one, you’re taking a risk. That risk is the almighty Facebook gatekeeper. Every single ad that runs on the system needs to be reviewed by someone internally at Facebook. Ads must meet the advertising guidelines for approval before they can run. The problem is, Facebook’s advertising guidelines are long and complex. Here are some excerpts: Ads must not contain false, misleading, fraudulent, or deceptive claims or content. You may not use Facebook advertising data for any purpose except on an aggregate and anonymous basis. Ads must clearly represent the company , product, service, or brand that is being advertised. Ads and sponsored stories in the News Feed may not include images comprised of more than 20% text . Here’s the thing: you and I have both seen ads that seemingly violate one or more of the advertising guidelines, an...