Facebook Help

Organic reach, on Facebook, is the contact your posts have when they’re posted. In case you didn’t know, Facebook’s algorithm is constantly measuring the relative meeting between your brand and each single user. If they visit your page, click your posts, like them, share them or comment on them, it increases their meeting ranking by some amount. If they stay away from your posts, hide them or otherwise overlook your brand, their meeting rank decreases over time. The reason organic reach is important is because it’s a dimension of how high, on average, the meeting of your users happens to be. This is distinct from the meeting on promoted posts, which is artificially inflated and costs you money to pass. Sure, you could increase your engagement across the board by helping every post, but that’s going to rack up important costs over time. 1. Understand the Algorithm The first thing you need to do is learn what Facebook considers an meeting factor, what drives users awa...