3 Ways to Increase the Organic Reach of your Facebook Page ?

Organic reach, on Facebook, is the contact your posts have when they’re posted. In case you didn’t know, Facebook’s algorithm is constantly measuring the relative meeting between your brand and each single user. If they visit your page, click your posts, like them, share them or comment on them, it increases their meeting ranking by some amount. If they stay away from your posts, hide them or otherwise overlook your brand, their meeting rank decreases over time.

The reason organic reach is important is because it’s a dimension of how high, on average, the meeting of your users happens to be. This is distinct from the meeting on promoted posts, which is artificially inflated and costs you money to pass. Sure, you could increase your engagement across the board by helping every post, but that’s going to rack up important costs over time.

1. Understand the Algorithm

The first thing you need to do is learn what Facebook considers an meeting factor, what drives users away and how you can affect your relative meeting. The umbrella term for all of this is the News Feed Algorithm, formerly known as EdgeRank.

               EdgeRank, as many still call it, is a constant calculation made between any two users. Interrelating more with someone will cause their posts to show up on your feed more often. Overlooking them for a long time will tell Facebook that you don’t care what they post, and will lower their post reflectivity on your feed. It’s all specific on a per-user basis; there’s no one EdgeRank for your Page. Essentially, you need to know what goes into the calculation and how you can affect it. Here are the basics:

Freshness of interaction. Essentially, the more recently a customer has networked with your page in some way – even if that’s just clicking on your page and seeing your feed – the more likely your posts will show up on their feeds. How can you move this? Post more often! More frequent posts, of varying types and with varying content, gives users more odds to click and engage with your page.

Type of post content. This is a little one that’s often ignored. Facebook has started demoting the value of meeting for meeting’s sake. In other words, if you post a picture and ask your users to like it for no reason, those likes are going to be less valued in the algorithm than likes on a posted picture where you didn’t ask for likes. How can you affect this? Don’t beg for likes and bonds. Yes, common advice says to just ask for it, but it’s increasingly less effective to do so. Instead, be clever about asking for meeting. Ask questions, post riddles or post images that are beautiful enough to like on their own merits.

Type of interaction. There are only a handful of actions a user can take that moves their EdgeRank. They can click links in your posts. They can share your posts. They can remark on your posts. They can like your posts. They can follow your page as a whole, if they haven’t already. Beyond that, nothing has a major result. How can you affect this? Post a variety of content that attracts each type of meeting. If you never posts links, you’ll never receive link click meeting. Post links that attract users to click through, post images users like to share, post questions users will remark on; it all adds up.

2. Make Use of Facebook Insights

Facebook Insights is the Facebook equivalent of Google Analytics, planned to record the actions and demographics of the people who network with your business page. This is an incredibly dear little dashboard, if you know what’s important.

Demographics. You can see the genders, ages and locations of the users winning with your page. More importantly, you can see the engagement statistics for those demographics. Curious how often women between the ages of 17 and 25 share your posts? It’s right there, in the Insights panel.

Engagement statistics per post.  You can see, on a post-level basis, three numbers. One is the reach; how many people, in total, saw your post. One is clicks; how many people clicked the link in the content. The third is meeting; how many likes, shares and comments that post usual. All of these are valuable to know.

Engagement breakdown by time. andYou can see, in perfectly constructed graphs, what times of day and what days of the week are best for posting new content. When are your users most active and most affianced?

All of this information is valuable on its own, but it truly shines when you put it together. Learn what types of people are most affianced with your brand, and what audience groups need a little love to polish. Learn what types of content gain the most exposure, of what kind.

3. Draw Connections and Optimize Content

This is where you take your knowledge of EdgeRank and your insight into your community and combine them to increase your meeting as much as possible.

Expand your audience. To do this, expression at your demographics to find the audience groups that aren’t dominant, and determine what sort of content they like the best. Post more of that content to attract them.

Involve your existing audience. You don’t want to negligence your dominant audience groups. Do the same thing you did for the earlier step, but with your primary audience. This should be your main focus; keep the largest group of people affianced. Expanding your audience is main, but focusing on a core group is essential to maintain your current grasp.

Post more of your best happy for clicks. Clicks are a very valuable metric for visit, but they’re also essential for driving conversions to your website. Use linkbait titles, post partial infographics and otherwise inspire users to click through to your site.

Post more of your best content for meeting. Some content doesn’t funnel users to your site; it keeps them in place and gets them to comment and share. Ask questions, run polls and generally hearten your users to engage; that’s how you succeed on Facebook.

Time your posts for best result. Figure out what the peak hours and peak days are for activity amongst your audience groups and time your posts to be available just before the peak. Make sure they’re visible when users sign on to check, but not so old they’re buried under more recent updates.

Test with new styles of content for new audiences. At least one post each week should be an experiment, whether it’s to try a new type of meeting or to attract a new type of user. Without testing, you’ll stagnate as a brand.

Putting your knowledge to work is how you build your reach naturally and save the money you would otherwise apply on helping your posts.