How to Turn Around a Failing Facebook Ad Campaign ?
With over 2 million active advertisers on Facebook, you’ve probably read dozens of stories by now of how people are running profitable Facebook Ads. But, what if you’re not experiencing success when it comes to Facebook Ads? Does it mean that the whole notion of profitable Facebook Ads is a myth? Of course not. Your campaigns are most likely failing due to some fundamental errors that you’re making. Don’t worry, we’ve all been there. Your targeting isn’t right Facebook is a powerful advertising platform because you can target your ads in ways that just aren’t possible on other platforms. But, there’s a flipside to this. If your Facebook Ads are failing, there’s a good chance that you’re not targeting your ads properly. If you’re putting your ads in front of people who don’t care about your offering, it doesn’t matter how good your ad is — people just won’t click on it. When it comes to targeting errors, there...