Why Setting Up Multiple Facebook Campaigns is Effective ?
Relatively recently, Facebook added a third layer to their promotion campaign organization, and it’s very effective. Now you can efficiently organize your ads in a quantity of ways, to make them as effective as likely. To do this, though, you need to utilize all three levels. If you’re bouncing the new level just because Facebook changed and you were perfectly fine with the old way of doing things, well, you’re Grandpa Simpson yelling at a fog. The Ad Level Let’s start from the bottom up. At the very bottom of the hierarchal pyramid, you have the ad themself. Every ad is a unique entity. It has an image, a positioning, a title and copy. It has a URL. It has targeting factors for a specific audience. It has a budget and a spending plan. If you wanted a variation on that ad, you would need to create a copy of that ad . In the past, before Facebook added the second level in the tree, you would need to create that ad within the same campaign. This meant if you wanted...