Facebook Help

Facebook began as a simple way to engage friends and family with everyday musings and status updates. As the platform evolved, especially after becoming a publicly traded unit, advertising became one of its core uses. Naturally, big businesses have refined themselves on Facebook use, pouring thousands of dollars into advertising and constant posts. However, minor businesses need a way to advertise to their specific customer base with a sensible price. Facebook ads, and the inevitable business page, are not the best choices for minor companies trying to make their mark. There are several key issues that can make the ads and pages possibly difficult to manage. Ads Don’t Equal Instant Clicks As a recent study from Reuters was published, it showed that   80 percent of Facebook users did not click on ads   or purchase those products. Although ads show up based on a user’s history of likes and hates, people were not tempted to click on the ads. However, users did say...

Facebook has likes as an action for a whole lot of different scenarios. On the site, you can like a post, or you can like a page. You can even add other emotions now, like Wow or Sad – a pithy emoticon-based way of sharing feelings so you don’t have to learn to express them with words or actions. Putting that aside, though, you also have likes originating from a website like button. There is  a functional alteration in the way all three of these likes work , and it’s one that many people don’t instinctively grasp. This is why people who buy likes targeting their website like button are confused when their page doesn’t grow. Let’s take a look at each of the likes and see how they function. Post Likes Post likes – and wows, and sads, and angrys, and loves – are  answers to a post that allow a user to involve  with a post and express something to the poster, without having to really leave a comment. Likes are mostly used as a way to acknowledge a post, wi...

Recently, Facebook has started sending out notifications at the top of a page, visible only to the admin, when they remove fake likes from that page. This has set a number of webmasters on edge. Many believe that any loss of likes, real or fake,   is a huge blow to their business.   I’m going to take a moment to discuss why that’s not true, and why this is typically a good thing, no matter what percentage of your likes are removed. Why Authentic Likes Matter Well, for one thing, Facebook cares about the realism of their likes. If the site was overrun by fake likes, the fake like economy would crash. Where you might find one like valuable before, you might need a thousand likes for equivalent value. Pages with millions of followers would need trillions of likes on every post just to break even, and that hurts everyone. Okay, so that’s not really what happens. However, a like on a page is supposed to signify a person –   a real person   – who is interes...