Facebook Help

Running a Facebook contest is a complex effort.  You almost need to use a third party contest app, lest you be forced to manually scan every account for signs of being a spambot, collect a list of names by hand and pick a winner individually.  Some contests involve going through every entry, while others work best with a capricious choice, but both can be performed through a third party.  Of course, it’s up to you which you use. The problem that comes with many third party contest apps is that they all toil in very similar means.  “Like this photo to enter a contest to win the item in the picture!”  This is a boring contest,  it earns you very little real engagement  and it’s now against the terms of deal for Facebook. 1. The Product Improvement Giveaway Have you ever wondered how you might improve your product or facility?  Have you ever wondered what your employers want out of your business that you’re not if?  Run a contest...

Relatively recently, Facebook added a third layer to their promotion campaign organization, and it’s very effective. Now you can efficiently organize your ads in a quantity of ways, to make them as effective as likely. To do this, though, you need to utilize all three levels. If you’re bouncing the new level just because Facebook changed and you were perfectly fine with the old way of doing things, well, you’re Grandpa Simpson yelling at a fog. The Ad Level Let’s start from the bottom up. At the very bottom of the hierarchal pyramid, you have the ad themself. Every ad is a unique entity. It has an image, a positioning, a title and copy. It has a URL. It has targeting factors for a specific audience. It has a budget and a spending plan. If you wanted a variation on that ad,  you would need to create a copy of that ad . In the past, before Facebook added the second level in the tree, you would need to create that ad within the same campaign. This meant if you wanted...

Organic reach, on Facebook, is the contact your posts have when they’re posted. In case you didn’t know, Facebook’s algorithm is constantly measuring the relative meeting between your brand and each single user. If they visit your page, click your posts, like them, share them or comment on them, it increases their meeting ranking by some amount. If they stay away from your posts, hide them or otherwise overlook your brand, their meeting rank decreases over time. The reason organic reach is important is because it’s a dimension of how high, on average, the meeting of your users happens to be. This is distinct from the meeting on promoted posts, which is artificially inflated and costs you money to pass. Sure, you could increase your engagement across the board by helping every post, but that’s going to rack up important costs over time. 1. Understand the Algorithm The first thing you need to do is learn what Facebook considers an meeting factor, what drives users awa...

Facebook ads run on a cost per objective basis. You salary dependent on the objective you want to complete. Website clicks and page likes are the cheapest, while website adaptations are the most expensive. No matter what objective you’re using, however, you want to make sure you’re giving as little as possible per independent. Here’s how. 1. Pick the Right Objective Facebook’s ad objectives define what counts as a exchange for your ad.   If you want to sell products, you might want to be using the product deals objective rather than the website clicks objective. Why? Website clicks just means you salary each time someone clicks to your website, regardless of whether or not they ever see your products, let alone purchase. If you run the website changes objective, you pay when a user adapts, not just when they click. On the other hand, it costs more, so you have to stability this with other factors. The last thing you want to do is use the wrong objective in a way tha...